Guide · Photos
Which photos does a walkthrough video need?
A checklist for hosts of holiday flats and holiday houses. Most already have the photos they need – often only one room or the right order is missing.
1. How many photos?
For a video of 30–45 seconds, 8–15 photos are enough. Each scene shows one photo for three to five seconds; more photos don't make the video better, just more hectic. For a short preview of 10–15 seconds, 3–5 photos will do.
2. Which rooms?
Guests want to know where they will sleep, cook and sit. This selection works well:
- Entrance or outside view of your own building – without neighbouring houses with house numbers, without cars with number plates
- Living area, ideally from two directions
- Kitchen or kitchenette
- Each bedroom once
- Bathroom
- Balcony, terrace or garden, if there is one
- The view only if it can really be seen like that from the property
If a room is missing, that's fine – the video then simply shows what is in the photos. Nothing is added.
3. Format and resolution
- Landscape is the best basis. A portrait crop for Reels can be cut from a landscape photo; the other way round, part of the picture is missing.
- At least 1920 pixels wide, preferably more. Photos from current smartphones are fine.
- Original files rather than screenshots or images from messenger apps, which are often heavily compressed.
4. Light and shooting
- Daylight, lamps switched on as well, curtains open.
- Camera at chest to shoulder height, held level – crooked lines are more noticeable in motion than in a still.
- No extreme wide angle. It makes rooms look larger than they are, and a camera movement makes the distortion more obvious.
- Shoot from the door into the room, the way a guest first sees it.
5. Check before sending
- People: If people can be recognised, you need their consent – or the photo is not used or is blurred.
- Personal items: Put away family photos, post with names and documents on the table before taking pictures.
- Up to date: Does the photo show the current condition? A renovated bathroom in an old photo, or the other way round, leads to disappointed guests.
- Rights: You may use the photos for your own marketing – for example because you took them yourself or your photographer allows it. Photos from other people's listings are off limits.
6. Decide the order
Number the photos in the order a guest would enter the property: outside, entrance, living, kitchen, sleeping, bathroom, outdoors. This order becomes the walkthrough. We cut between rooms; paths that are not in any photo are not invented.
In short: 8–15 current photos in landscape format, each room once, daylight, no extreme wide angle, no recognisable people, your own rights. That's all it takes.
Try it
Do you have 3–5 suitable photos? Then you can request a free preview of 10–15 seconds. To start, just send two lines about your property – no photos yet.
Read next: An honest video for your holiday rental – what it should show and what not